M D Pullen Associates, Attitudinal Surveys and Analytics

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ABOUTM D Pullen Associates Limited (MDP) is a leading provider of research and attitudinal analytics services. Our mission is to provide intelligent research solutions that provide our clients with high-quality, actionable findings.Benchmarking and measuring consumer behaviour to provide detailed insights that increases response rates and maximises ROISERVICESslide 1New/Different Approach: To measure recipient's reaction to the communication with actionable insights Easy-to-use insight into “How and Why” Benchmark Indices between campaigns and within industry segments New & unique measurements that facilitate fact-based campaign decision-making, learn what your customers want, like, and when and how to communicate with them Focuses on non-respondersWhy they didn’t respondHow to get them to respondOr exclude and save marketing budgetAverage of 26% response rate improvement25% marketing budget savingsUsed in Win-back, Cross/Up sell, Retention & Acquisition campaignsslide 2 Telesurvey random campaign recipients (via proprietary Attitudinal questionnaire) yielding 1000+ completed surveys Polling style attitudinal questionnaires 180 key data points of insight Multi variable cross tabulation data providing segmentation and propensity hotspots Customized report with actionable insights and easy to implement recommendations and measurable uplifts Insights include: Target Segment, Offer, Timing, Creative, Channel, Pricing, Process and Champion Challenger Fast results, 3-4 week deliveryPROCESSCLIENTSCONTACT4 Woodland TerraceRedlandBristolBS6 6LRT: 0117 377 1734M: 07939 55 66 76E: mark_mdpullen.com